{"id":1003,"date":"2023-12-01T14:26:51","date_gmt":"2023-12-01T14:26:51","guid":{"rendered":"https:\/\/1pneu.eu\/pneublog\/?p=1003"},"modified":"2023-12-01T14:26:53","modified_gmt":"2023-12-01T14:26:53","slug":"nexen-tire-zahajuje-novou-kampan-s-kervinem-brisseauxem","status":"publish","type":"post","link":"https:\/\/1pneu.eu\/pneublog\/nexen-tire-zahajuje-novou-kampan-s-kervinem-brisseauxem\/","title":{"rendered":"Nexen Tire zahajuje novou kampa\u0148 s Kervinem Brisseauxem"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Spole\u010dnost <a href=\"https:\/\/1pneu.eu\/pneumatikyznacky\/nexen-tire\/\" target=\"_blank\" rel=\"noreferrer noopener\">NEXEN TIRE<\/a> p\u0159edstavila vizu\u00e1ln\u00ed podobu sv\u00e9 kampan\u011b s mezin\u00e1rodn\u011b uzn\u00e1van\u00fdm haitsko-americk\u00fdm um\u011blcem Kervinem Brisseauxem.<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/anvelonet.ro\/stiri\/wp-content\/uploads\/2023\/11\/nexen_logo.jpg\" alt=\"Nexen\" class=\"wp-image-1155\"\/><\/figure>\n\n\n\n<p>Nejnov\u011bj\u0161\u00ed kampa\u0148 NEXEN TIRE je zalo\u017eena na sloganu &#8222;We&#8217;ve got you&#8220;, kter\u00fd vystihuje t\u0159i pil\u00ed\u0159e zna\u010dky: m\u00f3du, inovace a p\u00e9\u010di. Touto v\u00fdjime\u010dnou kampan\u00ed se NEXEN TIRE prezentuje na evropsk\u00e9m trhu jako m\u00f3dn\u00ed, vzru\u0161uj\u00edc\u00ed a inovativn\u00ed zna\u010dka. Sou\u010d\u00e1st\u00ed t\u00e9to strategie je Kervin Brisseaux, sv\u011btozn\u00e1m\u00fd um\u011blec, jeho\u017e komiksov\u00fd styl ilustrac\u00ed zahrnuje vlivy m\u00f3dy, hudby a dal\u0161\u00edch aspekt\u016f popkultury.<\/p>\n\n\n\n<p>Spole\u010dnost NEXEN TIRE p\u0159edstavila dv\u011b kreativn\u00ed um\u011bleck\u00e1 d\u00edla, kter\u00e1 p\u016fsobiv\u011b ilustruj\u00ed jedine\u010dn\u00e9 vlastnosti v\u00fdrobk\u016f t\u00e9to zna\u010dky. Spole\u010dnost spolupracovala s renomovanou kreativn\u00ed agenturou Saint Elmo&#8217;s, zn\u00e1mou sv\u00fdmi odborn\u00fdmi znalostmi v oblasti zna\u010dky, designu, kampan\u00ed a tvorby obsahu, aby vytvo\u0159ila jasnou a v\u00fdsti\u017enou vizualizaci poselstv\u00ed zna\u010dky pomoc\u00ed ohromuj\u00edc\u00edch um\u011bleck\u00fdch d\u011bl.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/gumi.hu\/blog\/wp-content\/uploads\/2023\/09\/Nexen-Kervin-Brisseaux.jpg\" alt=\"Nexen Kervin Brisseaux\" class=\"wp-image-9911\"\/><\/figure>\n\n\n\n<p>Stylizovan\u00e1 zv\u00ed\u0159ata v motivu kampan\u011b vzbuzuj\u00ed d\u016fv\u011bru a hrdost. Barevn\u00e9 proveden\u00ed vych\u00e1z\u00ed z charakteristick\u00fdch barev zna\u010dky NEXEN TIRE. Poselstv\u00ed kampan\u011b &#8222;jezdec budoucnosti, p\u0159ipraven\u00fd pro v\u0161echny&#8220; m\u00e1 zd\u016fraznit inovativn\u00ed, hranice p\u0159ekra\u010duj\u00edc\u00ed charakter zna\u010dky NEXEN TIRE.<\/p>\n\n\n\n<p>&#8222;Spolupr\u00e1ce se spole\u010dnost\u00ed NEXEN TIRE byla neuv\u011b\u0159iteln\u011b pozitivn\u00ed zku\u0161enost\u00ed. Sd\u00edl\u00edme spole\u010dnou vizi vytv\u00e1\u0159en\u00ed inovativn\u00edch kampan\u00ed, co\u017e n\u00e1m umo\u017enilo vyzdvihnout um\u011bleck\u00e9ho g\u00e9nia Kervina Brisseauxe,&#8220; \u0159ekl Stefan Sch\u00fctte, CCO spole\u010dnosti Saint Elmo&#8217;s.<\/p>\n\n\n\n<p>DC Kim, viceprezident pro prodej a marketing spole\u010dnosti NEXEN TIRE Europe, \u0159ekl: &#8222;V\u011b\u0159\u00edme, \u017ee spolupr\u00e1ce s Kervin Brisseaux a Saint Elmo&#8217;s posouv\u00e1 zna\u010dku na dal\u0161\u00ed \u00farove\u0148. NEXEN TIRE se odva\u017euje b\u00fdt jin\u00fd, co\u017e dokazuje na\u0161i pr\u016fkopnickou roli v odv\u011btv\u00ed pneumatik. Na\u0161imi poutav\u00fdmi sn\u00edmky chceme lidi p\u0159ekvapit, vystoupit z davu a p\u0159edstavit NEXEN TIRE a jej\u00ed produkty \u0161irok\u00e9 ve\u0159ejnosti neobvykl\u00fdm zp\u016fsobem.&#8220;<\/p>\n\n\n\n<p>Spole\u010dnost pl\u00e1nuje roz\u0161\u00ed\u0159it svou pr\u016fkopnickou kampa\u0148 a komunikaci zna\u010dky na evropsk\u00e9m trhu. T\u00e9mata kampan\u011b budou um\u00edst\u011bna do r\u016fzn\u00fdch marketingov\u00fdch aktivit, a to jak online, tak offline, aby zaujala p\u0159edstavivost spot\u0159ebitel\u016f v cel\u00e9 Evrop\u011b.<\/p>\n\n\n\n<p>      <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-be-gyaz-s-kezel wp-block-embed-be-gyaz-s-kezel wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"[NEXEN TIRE] Brand Film\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/5ab1twO1RMk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>    <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/1pneu.eu\/pneumatika\/zimni-pneu\/nexen\" style=\"border-radius:0px;background-color:#fdd814\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nexen Zimn\u00ed penumatika<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Spole\u010dnost NEXEN TIRE p\u0159edstavila vizu\u00e1ln\u00ed podobu sv\u00e9 kampan\u011b s mezin\u00e1rodn\u011b uzn\u00e1van\u00fdm haitsko-americk\u00fdm um\u011blcem Kervinem Brisseauxem. Nejnov\u011bj\u0161\u00ed kampa\u0148 NEXEN TIRE je<\/p>\n","protected":false},"author":1,"featured_media":1006,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[88,84],"tags":[],"class_list":["post-1003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nexen-znacky","category-zimni-pneumatiky"],"_links":{"self":[{"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/posts\/1003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/comments?post=1003"}],"version-history":[{"count":1,"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/posts\/1003\/revisions"}],"predecessor-version":[{"id":1005,"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/posts\/1003\/revisions\/1005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/media\/1006"}],"wp:attachment":[{"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/media?parent=1003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/categories?post=1003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/tags?post=1003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}