{"id":336,"date":"2022-02-10T08:13:38","date_gmt":"2022-02-10T08:13:38","guid":{"rendered":"https:\/\/1pneu.eu\/pneublog\/?p=336"},"modified":"2022-04-27T09:15:20","modified_gmt":"2022-04-27T09:15:20","slug":"pirelli-slavi-150-vyroci-sveho-zalozeni","status":"publish","type":"post","link":"https:\/\/1pneu.eu\/pneublog\/pirelli-slavi-150-vyroci-sveho-zalozeni\/","title":{"rendered":"Pirelli slav\u00ed 150. v\u00fdro\u010d\u00ed sv\u00e9ho zalo\u017een\u00ed"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.pirelli.com\/global\/it-it\/150-anni\/\">Pire<strong>lli slav\u00ed 150 let<\/strong><\/a> sv\u00e9 historie \u0161irokou \u0161k\u00e1lou aktivit, jako jsou divadeln\u00ed hry, reklama, vyd\u00e1n\u00ed po\u0161tovn\u00ed zn\u00e1mky. V\u0161echny se dot\u00fdkaj\u00ed mnoha oblast\u00ed \u010dinnosti zna\u010dky, od F1, rallye, superbik\u016f, profesion\u00e1ln\u00ed cyklistiky, ly\u017ea\u0159sk\u00fdch z\u00e1vod\u016f a\u017e po fotbalov\u00e9 sout\u011b\u017ee, kde je <a href=\"https:\/\/gumy.eu\/vyhladavaniepodlarozmeru\/vsetko\/vsetko\/vsetko\/letnepneumatiky\/pirelli\"><strong>Pirelli<\/strong><\/a> hlavn\u00edm partnerem a sponzorem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Akce a p\u0159edstaven\u00ed na oslavu 150. narozenin spole\u010dnosti Pirelli:<\/strong><\/h2>\n\n\n\n<p>zviditeln\u011bn\u00ed na sportovn\u00edch akc\u00edch<br>glob\u00e1ln\u00ed odpo\u010d\u00edt\u00e1v\u00e1n\u00ed<br>p\u0159edstaven\u00ed na jevi\u0161ti Piccolo Teatro<br>reklamn\u00ed spot<br>webov\u00e9 str\u00e1nky &#8211; digit\u00e1ln\u00ed prezentace &#8211; <strong><a href=\"https:\/\/www.pirelli.com\/global\/it-it\/150-anni\/\">https:\/\/www.pirelli.com\/global\/it-it\/150-anni\/<\/a> <\/strong><br>grafick\u00fd p\u0159\u00edb\u011bh<br>speci\u00e1ln\u00ed vyd\u00e1n\u00ed \u010dasopisu Word<br>po\u0161tovn\u00ed zn\u00e1mky a mince<br>podcasty<br>dal\u0161\u00ed aktivity<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pirelli 150 anni Evento\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/odl7kLUYWjE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption>P\u0159edstaven\u00ed na jevi\u0161ti Piccolo Teatro<\/figcaption><\/figure>\n\n\n\n<p>Oslavy za\u010daly stylov\u011b na jevi\u0161ti mil\u00e1nsk\u00e9ho divadla Piccolo Teatro, kde se spojily p\u0159\u00edb\u011bhy, zvuky a obrazy z mnoha desetilet\u00ed pr\u016fmyslov\u00e9 historie, kost\u00fdm\u016f, technologie a ob\u011btavosti, kter\u00e9 za\u010daly 28. ledna 1872. P\u0159edstaven\u00ed p\u0159edch\u00e1zelo celosv\u011btov\u00e9 odpo\u010d\u00edt\u00e1v\u00e1n\u00ed a t\u0159i sportovn\u00ed akce, kter\u00e9 se konaly o v\u00edkendu p\u0159ed oslavami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sportovn\u00ed ud\u00e1losti<\/strong><\/h2>\n\n\n\n<p>Vozidlo, kter\u00e9 odjelo \u00favodn\u00ed podnik Rallye Monte Carlo, prvn\u00ed sout\u011b\u017e sez\u00f3ny WRC, bylo v barv\u00e1ch oslavuj\u00edc\u00edch 150. v\u00fdro\u010d\u00ed zalo\u017een\u00ed spole\u010dnosti Pirelli. Do vozu Kimera Evo37 usedli \u0161\u00e9f Pirelli Motorsport Mario Isola a b\u00fdval\u00fd mistr sv\u011bta v rallye Petter Solberg. Logo 150. v\u00fdro\u010d\u00ed se objevilo na stadionu San Siro b\u011bhem fotbalov\u00e9ho z\u00e1pasu Inter Mil\u00e1n &#8211; Ben\u00e1tky a na ly\u017ea\u0159sk\u00fdch sjezdovk\u00e1ch Sv\u011btov\u00e9ho poh\u00e1ru. V kategori\u00edch Downhill a Super G zv\u00edt\u011bzily dv\u011b italsk\u00e9 z\u00e1vodnice Sofia Goggiaov\u00e1 a Elena Curtoniov\u00e1, sponzorovan\u00e9 spole\u010dnost\u00ed Pirelli. Oslavy d\u00edky sponzorstv\u00ed Pirelli budou pokra\u010dovat po cel\u00fd rok.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Glob\u00e1lne odpo\u010d\u00edtavanie <\/strong><\/h2>\n\n\n\n<p>P\u0159edstaven\u00ed v Piccolo Teatro p\u0159edznamenalo mezin\u00e1rodn\u00ed odpo\u010d\u00edt\u00e1v\u00e1n\u00ed, kter\u00e9 za\u010dalo 24. ledna v Riu De Janeiru a pokra\u010dovalo v n\u00e1sleduj\u00edc\u00edch dnech 3D animac\u00ed, kter\u00e1 osv\u011btlila 180 metr\u016f vysokou v\u011b\u017e CITI v \u0160anghaji a Nasdaq Tower na newyorsk\u00e9m Times Square, a skon\u010dilo v Mil\u00e1n\u011b projekc\u00ed na Palazzo Venezia na n\u00e1m\u011bst\u00ed Piazza Cordusio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reklamn\u00ed spot<\/strong><\/h2>\n\n\n\n<p>Na oslavu 150. v\u00fdro\u010d\u00ed zalo\u017een\u00ed spole\u010dnosti Pirelli byla v hlavn\u00edm vys\u00edlac\u00edm \u010dase na hlavn\u00edch italsk\u00fdch televizn\u00edch kan\u00e1lech, v tisku, digit\u00e1ln\u00edch a soci\u00e1ln\u00edch m\u00e9di\u00edch vys\u00edl\u00e1na nov\u00e1 reklamn\u00ed kampa\u0148. Tento vizion\u00e1\u0159sk\u00fd a metaforick\u00fd p\u0159\u00edb\u011bh nab\u00edz\u00ed nov\u00fd pohled na starou zn\u00e1mou my\u0161lenku &#8222;Moc nen\u00ed nic bez kontroly&#8220; a vyz\u00fdv\u00e1 div\u00e1ky k zamy\u0161len\u00ed nad t\u011bmito dv\u011bma vz\u00e1jemn\u011b se dopl\u0148uj\u00edc\u00edmi, ale protich\u016fdn\u00fdmi koncepty.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pirelli 150 anni\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/CMTF-NBh_n4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Technologie a soci\u00e1ln\u00ed m\u00e9dia daly mnoha lidem do rukou moc, kter\u00e1 se v\u0161ak m\u016f\u017ee v okam\u017eiku zm\u011bnit v chaos. V\u00edce ne\u017e kdy jindy si mus\u00edme uv\u011bdomit, \u017ee je t\u0159eba kontrolovat v\u00fdkon, a to nejen na silnic\u00edch, ale i v ka\u017edodenn\u00edm \u017eivot\u011b. Reklama, kter\u00e1 byla nato\u010dena v Barcelon\u011b, re\u017e\u00edrov\u00e1na Mansonem, produkov\u00e1na spole\u010dnost\u00ed Utopia a kreativn\u011b vedena agenturou M&amp;C Saatchi, se objev\u00ed na digit\u00e1ln\u00edch kan\u00e1lech po cel\u00e9m sv\u011bt\u011b.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Vyberte si z na\u0161\u00ed \u0161irok\u00e9 nab\u00eddky zimn\u00edch, letn\u00edch a celoro\u010dn\u00edch pneumatik!<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/1pneu.eu\/vyhledavanipodlerozmeru\/osobnivozidlo,uzitkove,terenni\/vse\/vse\/zimnipneu\/pirelli\" style=\"background-color:#fdd814;color:#333333\">Letn\u00ed pneumatiky PIRELLI<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pirelli slav\u00ed 150 let sv\u00e9 historie \u0161irokou \u0161k\u00e1lou aktivit, jako jsou divadeln\u00ed hry, reklama, vyd\u00e1n\u00ed po\u0161tovn\u00ed zn\u00e1mky. V\u0161echny se dot\u00fdkaj\u00ed<\/p>\n","protected":false},"author":1,"featured_media":337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[65,41],"tags":[],"class_list":["post-336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner","category-pirelli"],"_links":{"self":[{"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/posts\/336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/comments?post=336"}],"version-history":[{"count":3,"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/posts\/336\/revisions"}],"predecessor-version":[{"id":340,"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/posts\/336\/revisions\/340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/media\/337"}],"wp:attachment":[{"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/media?parent=336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/categories?post=336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1pneu.eu\/pneublog\/wp-json\/wp\/v2\/tags?post=336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}